Bingo was his name-o

Objective: Sell merchandise and gain an online awareness

Goal: Sell shirts and gain a following

KPI: Whether people are buying our shirts

Target: Sell 6,000 shirts of our year long “Bundle” campaign

Online marketing budget $5,000

Search Optimization

Target: 1,500

Value of conversion: 2.00

Expected Conversion: 1,000

Investment Sample: 1,200 (100 X 12)

Cost of Conversion(/): 1.20

Value of expected conversion:

1,000 X 2.00 = 2,000

Pay-Per-Click

Target: 1,500

Value of conversion: 1.50

Expected Conversion: 1,000

Investment Sample: 1,200 (100 X 12)

Cost of Conversion(/): 1.20

Value of expected conversion:

1,000 X 1.50 = 1,500

Promotion/PR

Target: 2,000

Value of conversion: 3.00

Expected Conversion: 1,200

Investment Sample: 1,200 (100 X 12)

Cost of Conversion(/): .80

Value of expected conversion:

1,500 X 3.00 = 4,500

Email

Target: 1,500

Value of conversion: 1.00

Expected Conversion: 800

Investment Sample: 600 (50 X 12)

Cost of Conversion(/): .75

Value of expected conversion:

800 X 1.00 = 800

Social Media & Viral Marketing

Target: 2,500

Value of conversion: 2.00

Expected Conversion: 2,000

Investment Sample: 1,800 (150 X 12)

Cost of Conversion(/): .90

Value of expected conversion:

1,800 X 2.00 = 3,600